Challenge: Craft a visually (and verbally) engaging website for a skincare spa under tight deadlines.
Given the directive of ‘clean and warm’ aesthetics utilizing existing brand elements, the challenge was to create a comprehensive site without any provided copy or content. The goal was to provide a design that resonated with the client's vision while delivering a compelling user experience.
In a compressed timeline, the priority was to present visuals for client feedback, guiding the iterative process toward a desired solution. Through rapid content creation and site architecture development, the project showcased the adaptability and creative problem-solving skills necessary to design on the fly and meet client expectations.
Brand Personality: The Look & Feel
Bare Skin embraces the tension of conveying confidence, innovation, and helpfulness through its distinct personality.
This approach emphasizes the brand’s commitment to providing luxury services at a flat, approachable rate, fostering inclusivity —rather than exclusivity — within the self-care space.
The right words have the power to transform a customer’s entire experience. Bare Skin’s personality is translated into a relatable, candid, inspiring, unique, and authentic tone of voice.
The Tone of Voice Guidelines offer clear dos and don'ts. These guardrails provide specific illustrations of preferred language choices and what to avoid, ensuring consistency and alignment with the brand's communication style.
To align with the 'clean and warm' art direction, additional photos featuring strong shadows, relaxed expressions, and dappled light were selected to evoke the warmth and clarity of radiant skin.
Visual Identity by Unspoken Agreement
